This new unicorn, which operates in Belgium, Spain, Italy, Germany, and the United Kingdom, plans to “double the size of its teams by recruiting 1,000 new talented people by the end of 2022”, and further its “European expansion, particularly in Germany and the United Kingdom, the two largest European markets”. Other objectives include “strengthening its BtoB offer (inter-company commercial activity) in Spain and Italy”, “consolidating its technological innovations” and “developing its European logistics network”, which currently only covers France, Spain, and Italy.
The online store stocks a wide range of DIY products, with an online catalog boasting more than 10 million items to choose from, and has announced that it has seven million customers and receives 50 million unique monthly visitors. In 2020, with the health crisis and the closure of DIY stores, the e-commerce company doubled its business volume, reaching €1.2 billion. ManoMano generates 40% of its sales internationally.