In 2024, Paris will host the Olympic Games

for the third time in its history

(Ministry for Sport)

In 2020,

11,000 businesses were created in the sector

(BPCE L’Observatoire/Sports economy, 2021)

65% of French people aged 15 and over played at least one type of sport in 2020

(INJEP, National Sport Survey, 2020)

Sport, an attractive sector

The Olympic and Paralympic Games

France has been selected to organize the biggest sporting event on the planet.

> View key figures

A dynamic and resilient market

In 2020, the sports market was resilient against Covid-19, with 11,000 businesses being created in this sector. The sale of bicycles grew very sharply.

> View key figures

Sport Tech

Connected devices, big data, virtual reality modifying and enriching the experience of the spectator and the professional or amateur sportsperson.

> View key figures


First made accessible to the public in France in the 2010s, the e-sport sector has since skyrocketed. In France, the e-sport market was estimated to be worth €27 million in 2020.

> View key figures


Since 2012, Business France has been organizing the
International Association of Major Sporting Events (RIGES)

RIGES is an opportunity for French businesses in the sports sector to discuss international opportunities with key players in the sector.

The eighth edition of RIGES was held from January 26-28, 2021. This annual meeting, which went digital for the first time this year, brought together nearly 300 key players.

Discover RIGES 2021

Useful resources

More reasons to choose France


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