In 2024, Paris will host the Olympic Games
for the third time in its history
(Ministry for Sport)
11,000 businesses were created in the sector
(BPCE L’Observatoire/Sports economy, 2021)
65% of French people aged 15 and over played at least one type of sport in 2020
(INJEP, National Sport Survey, 2020)
Sport, an attractive sector
The Olympic and Paralympic Games
France has been selected to organize the biggest sporting event on the planet.
A dynamic and resilient market
In 2020, the sports market was resilient against Covid-19, with 11,000 businesses being created in this sector. The sale of bicycles grew very sharply.
Connected devices, big data, virtual reality modifying and enriching the experience of the spectator and the professional or amateur sportsperson.
First made accessible to the public in France in the 2010s, the e-sport sector has since skyrocketed. In France, the e-sport market was estimated to be worth €27 million in 2020.
Since 2012, Business France has been organizing the
International Association of Major Sporting Events (RIGES)
RIGES is an opportunity for French businesses in the sports sector to discuss international opportunities with key players in the sector.
The eighth edition of RIGES was held from January 26-28, 2021. This annual meeting, which went digital for the first time this year, brought together nearly 300 key players.